Social Media Co-ordinator

Content Creation and Curation:

• Develop engaging and relevant content for SAASS's social media channels

• Curate and share content related to archaeology news, research findings, industry updates, and SAASS activities to provide value to the audience.

Community Engagement and Interaction:

• Foster meaningful interactions and conversations with SAASS members, followers, and stakeholders through social media platforms, responding to comments, messages, and inquiries in a timely and professional manner.

• Encourage user-generated content and participation by promoting hashtags, contests, polls, and other interactive features.

Audience Growth and Outreach:

• Implement strategies to increase SAASS's social media following and engagement, including targeted advertising, cross-promotion, and collaboration with relevant partners and influencers.

• Identify and engage with key stakeholders, including students, academics, professionals, and organisations, to expand SAASS's reach and influence within the archaeological community.

Analytics and Performance Tracking:

• Monitor and analyse social media metrics, including reach, engagement, and conversion rates, to assess the effectiveness of content and campaigns and inform future strategies.

• Prepare regular reports and insights on social media performance, trends, and audience demographics for presentation to the Council and other stakeholders.

Brand Management and Reputation:

• Ensure consistency and coherence in SAASS's brand messaging, visual identity, and tone of voice across all social media platforms.

• Monitor online conversations and sentiment related to SAASS, proactively addressing any issues or concerns to maintain a positive reputation and build trust with the audience.