From Idea to Award: Navigating the Funding Application Process
- Jul 9
- 7 min read
At some point during your degree, you may need to apply for funding to help cover the costs of university fees, lab work, publication, field work, living expenses, or conference travel. Writing funding applications becomes a fundamental part of being an academic and so the sooner you start writing them the better. Funding application writing is often very different to writing for proposals, theses, dissertations, or publications, and writing competitive applications requires practice, patience and often some help. Funding applications are time-consuming and stressful, and rejection can be discouraging. You should prepare yourself for unsuccessful applications and very little, if any, feedback from funding bodies. As a general rule, you should try and apply to multiple funders for everything to enhance your chances of success, or at least feedback. Working on your application with your supervisor or faculty that have a track record of successful funding will increase your chances of success. Here are some practical tips for approaching and writing funding applications.
Identifying relevant funders
It is important to make yourself aware of the different funding bodies related to your studies. The range of potential funders is often broader than you would think. I have found it extremely helpful to identify funders by:
Speaking to researchers and students
Attending talks and reading the acknowledgement slides
Speaking to your department or school’s administration or financial aid office
Professional organisations
Mailing lists
Using social media and the internet as a tool

Understand the purpose of the funding
The type of funding application you write will depend on your funding needs. This needs to be identified to avoid being automatically rejected for not aligning with the funder’s goals, eligibility criteria, or application type (Table 1).
Most funders provide additional information or guidelines to assist with the application and allow the applicant to assess their eligibility, acknowledge the funders mission statement, and check what expenses will be covered by the funder. Eligibility is extremely important, and it is a good idea to note this when reading the application criteria.
For example:
Academic level (i.e., PhD, Masters, etc)
Affirmative action policies (i.e., sex, race, socioeconomic status)
Nationality or residency
Institutional affiliation
Academic performance
Field of study/discipline
Project or research relevance
Language proficiency
Work or study commitments (full vs part-time)

Approaching your application
It is important that you start your funding applications early and that you inform your supervisor or academic advisor about your timeline and any requirements you may need from them, such as a recommendation letter. Make sure that you are aware of the funding deadline and that you give yourself and your supervisor enough time to write, edit, revise, and collate all the necessary documents.
Create a document checklist and make sure that you stick to the funder’s recommendations. Ensure that you have included the page or word limits in your checklist.
Funders will check that you follow these requirements!
If you don’t follow the guidelines exactly then your application may be rejected without being sent to review. Funding bodies are often looking for reasons to reduce the pool of applications sent to reviewers so don’t give them any excuses! It is a good idea to seek out support during this process. You can speak to your supervisor or previous grantees to get a better idea of what is expected in each application. Your supervisor may know someone successful with your specific target grant and could provide you first-hand advice.
It is also a good idea to read additional or supporting documents for each application to ensure that your application aligns with the funder’s missions and goals. This is critical when a science communication, outreach, or engagement component is included. These documents can sometimes help you realise the bigger picture contributions of your project and highlight your role in promoting science engagement in your current activities. Often, a funding body will provide guidelines as to how they assess applications. Read this document extremely carefully so that you weight each section appropriately. For example, if they allocate 40% of the weight of the assessment to methods, then focus very heavily on this section. Different kinds of funders and funding calls will weight their sections differently. For example, if you are applying for a grant from a funder that is heavily invested in science communication, then you will need to place more emphasis on this.
Table 1: Identifying different types of funding applications.
Some tips for crafting a strong application
More is not always best. Make sure you keep your application focused and on topic. This is critical, especially for smaller or project-specific applications such as short lab, museum, or fieldwork activities that form part of a bigger project. Focus on the details of the work at hand and tie it into the bigger picture (i.e., introduction & conclusion).
Application
Clear research questions and objectives
Background and significance of the study (i.e., rationale)
Research design (i.e., methods)
Try to make this accessible and easy to understand, as not all funders will be intimately involved in your research methods. This is often a summary of your methods, which already makes it more accessible
Expected outcomes and impact (i.e., publications, impact on the research field or the region)
Budget
Be realistic and transparent
Do not inflate your budget or provide unrealistic amounts. Look at how much the funder provides on average and work with those values. Often, you will need to apply to more than one funder to cover all costs
Apply to or plan to apply to other funders
Be transparent about other funding sources
Show that you have spread the risk of your funding efforts or that you have existing support that will assist you in completing the work.
Justify each expense, providing details on how this expense is essential to the completion of the project
You will sometimes also need to provide a contingency plan
Timeline
Include a clear schedule or timeline of the project
Supporting documents
Up-to-date CV
When given a page limit, make sure you stick to it
Tailor each CV for individual applications, making sure to highlight experiences, education, or funding related to the funders or project's goals
Letters of support
Ask early!
Check if these need to be sent in by you or the supervisor
Tips
Hand in on time, if not early
Follow the guidelines exactly
Be clear, concise and avoid jargon
Demonstrate feasibility by showing that the project can be completed in the given timeline
Use active voice and persuasive language (show confidence)
Think about the funders mission and goals and cater your application very closely to those goals. You must convince them that it is in their interests to give you money, and in doing so, they will satisfy their own goals
Now that your application is complete, you need to make sure you review and revise it. A well-edited funding application is essential. You can also reach out to your peers or supervisor for feedback. Finally, if a rubric or criteria is provided, use it as a checklist to make sure you have included everything.
Tips outside of the funding application
Build your CV and experience during your studies, while academic performance is important, it is sometimes these activities that set you apart from other applicants.
Use rejection and feedback to build a better application and sort out any issues you may have missed in the first application.
Be involved in your department and events hosted by funding bodies or professional societies. Networking is one way to open doors because it allows you to hear about more opportunities and meet with funders and researchers.

No funding amount is too small. You must build a reputation with funders and show that your project should be funded. Reach out and apply for smaller grants to build your funding skills and your funding CV.
Funders are often looking for people to showcase their work. Be proactive in this way. If they support you, then take the initiative to communicate your results and progress with them. Share your story and research with them; they have invested in your journey and want to tell people about it. Help them to help you. Like all relationships, funders require gentle and consistent cultivation to show them you are invested in the long-term success of the field and their funding program.

Conclusion
Successful funding applications take time, focus, and careful planning. Start early, follow the guidelines closely, and seek guidance and assistance when you can. Not every application will succeed, but each one gets you closer to your goal.
By Bacara Spruit
Edited by Prof D. Stratford
Originally published in the GAES News Bulletin, University of the Witwatersrand










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